I craft UX - focused designs that convert and inspire.

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4.9 out of 5 based on 768 reviews
I am a passionate southern California based Web & UX/UI Designer. Recently I have been growing enterprise level fitness coaches' by improving their brand presence and developing detailed websites at Lenus eHealth.
Contact me
Email link
SamJohnson@thegridline.io
“Will helped us build a brand new design system.”
Samuel Johnson Web Designer
I am a passionate southern California based Web & UX/UI Designer. Recently I have been growing enterprise level fitness coaches' by improving their brand presence and developing detailed websites at Lenus eHealth.
Email link
SamJohnson@thegridline.io
“Will helped us build a brand new design system.”
Resume / Projects

What have I been up to?

Nov 2023 - Present
Web Designer
Lenus | Full Time | Irvine, California
At Lenus, I design and develop custom websites for top health coaches across the U.S. utilizing Figma and WordPress (Elementor) to create user-friendly sites that drive sign-ups. I manage over ten coaches’ sites, revamp brands using Adobe Illustrator and Photoshop, and collaborate with Key Account Managers to create high-converting landing pages. My role also includes running split tests for conversion optimization, conducting accessibility audits for SEO, and presenting milestones to coaches via Google Meets.
Project List
Goal
Link
Coach Blue
Redesigned coach blue's online fitness coaching website. Project scope included branding, Figma design, Wordpress development, and split testing to insure positive effect on conversion rate.
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Click to view site.
Blissmode
Redesigned Blissmode's online fitness coaching website. Worked closely with coach's marketing team to create a on brand product. Project scope included branding, Figma design, Wordpress development, and split testing to insure positive effect on conversion rate.
open_in_new
Click to view site.
Blossom With Bella
Redesigned Blossom With Bella's online fitness coaching website. Project scope included branding, Figma design, Wordpress development, and split testing to insure positive effect on conversion rate.
open_in_new
Click to view site.
Fit Foodie Living
Redesigned Fit Foodie Living's online fitness coaching website. Project scope included branding, Figma design, Wordpress development, and split testing to insure positive effect on conversion rate.
open_in_new
Click to view site.
April 2022 - April 2o23
UX/UI and Web Designer
DevTeamSIx | Full Time | Phoenix, Arizona
At DevTeamSix, I specialized in UX/UI design, creating interactive prototypes for SaaS websites and WEB3-powered web apps using Figma and Adobe Suite. I developed responsive company websites, event registration pages, and landing pages in Webflow. My responsibilities included crafting wireframes, personas, sitemaps, and user flows, as well as conducting A/B testing with heat maps to optimize designs before development. Additionally, I created motion graphics with After Effects for web and social media, and designed logos, branding elements, and social media templates using Photoshop and Illustrator.4o
Project List
Goal
Link
Coin Book
Designed the Coinbook brand / logo, also designed crypto trading platform within Figma and worked with in house Web3 / React developers to bring the project to reality.
open_in_new
Click to view site.
Squad Wars
Created event registration site within Webflow for a live event in Phoenix where users would compete real life challenges to compete for prize money.
Metatopia
Designed the UI for a NFT staking game where users could play games to win others NFTs.
PYE Swap
Designed the crypto staking / swiping platform within Figma.
open_in_new
Click to view site.
Aug 2019 - Present
Web Designer
Freelance | Contract | Remote
As a Freelance Web Designer/Developer since 2019, I have designed and developed fully responsive websites, including an event registration site where I used Figma prototypes for A/B testing and collaborated with marketing teams to establish strong branding. I redesigned Phoenix Dance Studio’s website to enhance UX and boost attendee conversions and developed PixalBug’s landing page through iterative sprints in Figma, later building it in Webflow. Additionally, I created mobile app flows in Figma for various tech startups, working remotely to deliver optimized user experiences.
Project List
Goal
Link
Phoenix Dance Studio
Redesigned the Phoenix Dance Studio website within Webflow
open_in_new
Click to view site.
Gameflex
Create digital stickers and landing page for an unreleased social media platform.
Resume / Projects

What have I been up to?

Nov 2023 - Present
Web Designer
Lenus | Full Time | Irvine, California
At Lenus, I design and develop custom websites for top health coaches across the U.S. utilizing Figma and WordPress (Elementor) to create user-friendly sites that drive sign-ups. I manage over ten coaches’ sites, revamp brands using Adobe Illustrator and Photoshop, and collaborate with Key Account Managers to create high-converting landing pages. My role also includes running split tests for conversion optimization, conducting accessibility audits for SEO, and presenting milestones to coaches via Google Meets.
Blossom With Bella
Click to view website.
Coach Blue
Click to view website.
Blissmode
Click to view website.
FitFoodieLiving
Click to view website.
April 2022 - April 2o23
UX/UI and Web Designer
DevTeamSIx | Full Time | Phoenix, Arizona
At DevTeamSix, I specialized in UX/UI design, creating interactive prototypes for SaaS websites and WEB3-powered web apps using Figma and Adobe Suite. I developed responsive company websites, event registration pages, and landing pages in Webflow. My responsibilities included crafting wireframes, personas, sitemaps, and user flows, as well as conducting A/B testing with heat maps to optimize designs before development. Additionally, I created motion graphics with After Effects for web and social media, and designed logos, branding elements, and social media templates using Photoshop and Illustrator.4o
Coin Book
Click to view website.
SquadWars
Click to view website.
Metatopia
Click to view website.
PYE Swap
Click to view website.
Aug 2019 - Present
Web Designer
Freelance | Contract | Remote
As a Freelance Web Designer/Developer since 2019, I have designed and developed fully responsive websites, including an event registration site where I used Figma prototypes for A/B testing and collaborated with marketing teams to establish strong branding. I redesigned Phoenix Dance Studio’s website to enhance UX and boost attendee conversions and developed PixalBug’s landing page through iterative sprints in Figma, later building it in Webflow. Additionally, I created mobile app flows in Figma for various tech startups, working remotely to deliver optimized user experiences.
Phoenix Dance Studio
Click to view website.
GameFlex
Click to view website.
Case Studies

Check out my design process

Website Redesign
Improving sign up rate by 20% through CRO driven strategies

Worked with enterprise level fitness coach, Bella Ramos, by redefining her brand and creating the website with the goal of increasing sign up for her coaching program.

View Case StudyView Website
Here is what I specialize in.
As a Web Designer, I'm passionate about crafting responsive Figma designs utilizing detailed design systems. I then translate those designs into conversion rate / search engine optimized websites using either Webflow or Wordpress. I look forward to brining positive energy to my teams by providing not only quality work but quality character as well.
Windows 10 Personalization
Web Design
I live and breath Figma. Creating stunning designs that not only encapsulate brand image but also convert users effectively.  
Code
Web Development
I have been developing sites for the last 6 years. I have in depth experience with Webflow and Wordpress while also understanding HTML, CSS, and Javascript.
Apps
UX/UI Design
A good UI is one that is never noticed. I strive to achieve that standard through data driven design using methods like split testing and user research.
Design
Brand Design
I have designed brands for individuals and digital products including creating their logo, fonts, colors, and conducted brand presentations.

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Here is what my process looks like.

01
Kickoff

I like to sit down and discuss every part of the project. Then I build a scope that aligns with the ambition of the project.

02
Research

I will dive deep into researching how to make this project a success. I am looking for proven solutions to accomplish the task at hand.

03
Early Design Phase

I'll craft high-fidelity wireframes of the project to provide an in-depth look at how a final prototype would function.

03
Touchbase

Here I will present both my research and wireframing process and make any final changes needed before the comp phase.

03
Comp Design Phase

I'll craft a stunning user experiences that align with the goals of the project. These highly detailed comps are responsive and include animation.

03
Handoff

This is a wrap-up meeting where I present the final design and handoff all the files I created.

FAQ

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Get in touch with me

Let's make your future web dreams a reality!

Feel free to email me or shoot me a linkedin DM.

TIP: I check my Linkedin more if you REALLY wanna talk.

Phone
858-888-0302
Address
1022, Downing Street, NY.

Send me a message

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Email
Email
samjohnson@thegridline.io
LinkedIn
Linkedin
https://www.linkedin.com/in/
sam-johnson-designer/