I design CRO driven websites that inspire.

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4.9 out of 5 based on 768 reviews
I am a passionate southern California based Web & UX/UI Designer. Recently I have been growing enterprise level fitness coaches' by improving their brand presence and developing detailed websites at Lenus eHealth.
Contact me
Email link
SamJohnson@thegridline.io
“Will helped us build a brand new design system.”
Portrait of Samuel Johnson
I am a passionate southern California based Web & UX/UI Designer. Recently I have been growing enterprise level fitness coaches' by improving their brand presence and developing detailed websites at Lenus eHealth.
Email link
SamJohnson@thegridline.io
“Will helped us build a brand new design system.”
Resume / Projects

What have I been up to?

Nov 2023 - Present
Web Designer
Lenus | Full Time | Irvine, California
At Lenus, I design and develop custom websites for top health coaches across the U.S. utilizing Figma and WordPress (Elementor) to create user-friendly sites that drive sign-ups. I manage over ten coaches’ sites, revamp brands using Adobe Illustrator and Photoshop, and collaborate with Key Account Managers to create high-converting landing pages. My role also includes running split tests for conversion optimization, conducting accessibility audits for SEO, and presenting milestones to coaches via Google Meets.
April 2022 - April 2o23
UX/UI and Web Designer
DevTeamSIx | Full Time | Phoenix, Arizona
At DevTeamSix, I specialized in UX/UI design, creating interactive prototypes for SaaS websites and WEB3-powered web apps using Figma and Adobe Suite. I developed responsive company websites, event registration pages, and landing pages in Webflow. My responsibilities included crafting wireframes, personas, sitemaps, and user flows, as well as conducting A/B testing with heat maps to optimize designs before development. Additionally, I created motion graphics with After Effects for web and social media, and designed logos, branding elements, and social media templates using Photoshop and Illustrator.4o
Project List
Goal
Link
Coin Book
Designed the Coinbook brand / logo, also designed crypto trading platform within Figma and worked with in house Web3 / React developers to bring the project to reality.
open_in_new
Click to view site.
Squad Wars
Created event registration site within Webflow for a live event in Phoenix where users would compete real life challenges to compete for prize money.
Metatopia
Designed the UI for a NFT staking game where users could play games to win others NFTs.
PYE Swap
Designed the crypto staking / swiping platform within Figma.
Aug 2019 - Present
Web Designer
Freelance | Contract | Remote
As a Freelance Web Designer/Developer since 2019, I have designed and developed fully responsive websites, including an event registration site where I used Figma prototypes for A/B testing and collaborated with marketing teams to establish strong branding. I redesigned Phoenix Dance Studio’s website to enhance UX and boost attendee conversions and developed PixalBug’s landing page through iterative sprints in Figma, later building it in Webflow. Additionally, I created mobile app flows in Figma for various tech startups, working remotely to deliver optimized user experiences.
Project List
Goal
Link
Phoenix Dance Studio
Redesigned the Phoenix Dance Studio website within Webflow
open_in_new
Click to view site.
Gameflex
Create digital stickers and landing page for an unreleased social media platform.
Nov 2023 - Present
Web Designer
Lenus | Full Time | Irvine, California
Worked with enterprise level fitness coaches' by redefining their brand and creating the website with the goal getting visitors to sign up for their coaching program. By using user research data and split testing multiple designs before launch I was able to create sites that had proven an increase in a coach revenue.
Lenus Projects
Web Projects
Tasks
Link
Coach Blue | Website Redesign
Create a site that matches the requested styling while also prioritizing visitor to lead sign up rate  
Brand Design
Figma Design
Wordpress Site
Split Test

View Site

Blissmode | Website Redesign
Create a site that matches the requested styling while also prioritizing visitor to lead sign up rate  
Figma Design
Wordpress Site
Split Test

View Site

Blossom With Bella | Website Redesign  
Create a site that matches the requested styling while also prioritizing visitor to lead sign up rate  
Brand Design
Figma Design
Wordpress Site
Split Test

View Site

Fit Foodie Living | Website Redesign
Create a site that matches the requested styling while also prioritizing visitor to lead sign up rate  
Brand Design
Figma Design
Wordpress Site
Split Test

View Site

April 2022 - April 2o23
UX/UI and Web Designer
Lenus | Full Time | Phoenix, Arizona
Worked with enterprise level fitness coaches' by redefining their brand and creating the website with the goal getting visitors to sign up for their coaching program. By using user research data and split testing multiple designs before launch I was able to create sites that had proven an increase in a coach revenue.
DevTeamSix Projects
Coinbook | Crypto Trading Platform
Create a site that matches the requested styling while also prioritizing visitor to lead sign up rate  
Figma Design
Wordpress Site
Split Test

View Site

Squad Wars | Event Registration Site
Create a site that matches the requested styling while also prioritizing visitor to lead sign up rate  
Brand Design
Figma Design
Webflow Site
DevTeamSix | Company Site
Create a site that matches the requested styling while also prioritizing visitor to lead sign up rate  
Brand Design
Figma Design
Wordpress Site
Split Test
PYE Swap | Crypto Staking Platform
Create a site that matches the requested styling while also prioritizing visitor to lead sign up rate  
Brand Design
Figma Design
Wordpress Site
Split Test

View Site

Metatopia | NFT Staking Game
Create a site that matches the requested styling while also prioritizing visitor to lead sign up rate  
Brand Design
Figma Design
Wordpress Site
Split Test
Aug 2019 - Present
Web Designer
Freelance | Contract | Remote
Worked with enterprise level fitness coaches' by redefining their brand and creating the website with the goal getting visitors to sign up for their coaching program. By using user research data and split testing multiple designs before launch I was able to create sites that had proven an increase in a coach revenue.
Freelance Projects
Phoenix Dance Studio | Company
Create a site that matches the requested styling while also prioritizing visitor to lead sign up rate  
Brand Design
Figma Design
Webflow Site
GameFlex | Company Site / Vector Graphics
Create a site that matches the requested styling while also prioritizing visitor to lead sign up rate  
Figma Design
Wordpress Site
Split Test
Here is what I specialize in.
As a Web Designer, I'm passionate about crafting responsive Figma designs utilizing detailed design systems. I then translate those designs into conversion rate / search engine optimized websites using either Webflow or Wordpress. I look forward to brining positive energy to my teams by providing not only quality work but quality character as well.
Windows 10 Personalization
Web Design
I live and breath Figma. Creating stunning designs that not only encapsulate brand image but also convert users effectively.  
Code
Web Development
I have been developing sites for the last 6 years. I have in depth experience with Webflow and Wordpress while also understanding HTML, CSS, and Javascript.
Apps
UX/UI Design
A good UI is one that is never noticed. I strive to achieve that standard through data driven design using methods like split testing and user research.
Design
Brand Design
I have designed brands for individuals and digital products including creating their logo, fonts, colors, and conducted brand presentations.

Projects / Projects / Projects / Projects / Projects / Projects / Projects / Projects / Projects / Projects / Projects / Projects /

Case Studies

Check out my design process

Blossom With Bella

Join, Listen, Create and Stream. Music App is the most colourful streaming app for millennials.

Click to view project

Coach Blue

Join, Listen, Create and Stream. Music App is the most colourful streaming app for millennials.

Click to view project

Coach Blue

Join, Listen, Create and Stream. Music App is the most colourful streaming app for millennials.

Click to view project

Coach Blue

Join, Listen, Create and Stream. Music App is the most colourful streaming app for millennials.

Click to view project

Case Studies

Coming Soon...

Resume / Resume / Resume / Resume / Resume / Resume / Resume / Resume / Resume / Resume / Resume / Resume /

Here is what my process looks like.

01
Kickoff

I like to sit down and discuss every part of the project. Then I build a scope that aligns with the ambition of the project.

02
Research

I will dive deep into researching how to make this project a success. I am looking for proven solutions to accomplish the task at hand.

03
Early Design Phase

I'll craft high-fidelity wireframes of the project to provide an in-depth look at how a final prototype would function.

03
Touchbase

Here I will present both my research and wireframing process and make any final changes needed before the comp phase.

03
Comp Design Phase

I'll craft a stunning user experiences that align with the goals of the project. These highly detailed comps are responsive and include animation.

03
Handoff

This is a wrap-up meeting where I present the final design and handoff all the files I created.

FAQ

Got a question?

What is your experience.

I first got my degree in Digital Design with an emphasis in Web Design at Grand Canyon University. While getting my degree. I worked at a social media startup where I designed the company site, digital social media stickers, and pitched potential app features. Currently, I work at a crypto company pioneering new WEB3 powered sites. During my time here, I have designed crypto exchange platforms, NFT utility sites, and crypto browser games.

Are you open for available for hire?

Yes, I am. Please contact me below if you are interested in hiring me full-time.

What does pricing look like for you to build me a website?

Every site I create has a unique price based off of the scope of the project and the budget proposed. I have listed past sites I have created and a range for what I charged for them on my hire me page. Please compare those sites to the project you have in mind.

Average response time?

A response from me is usually at max two days.

Get in touch with me

Let's make your future web dreams a reality!

Feel free to email me or shoot me a linkedin DM.

TIP: I check my Linkedin more if you REALLY wanna talk.

Phone
858-888-0302
Address
1022, Downing Street, NY.

Send me a message

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Email
Email
samjohnson@thegridline.io
LinkedIn
Linkedin
https://www.linkedin.com/in/
sam-johnson-designer/